During the month of October, the total US internet audience viewed 42.6 billion videos, representing an all-time high.
184 million US Internet users watched online video content in October
for an average of 21.1 hours per viewer, according to comScore. This
equals to 86.2% of the total number of internet users in the country.
Google sites, driven primarily by video viewing at YouTube.com,
ranked as the top online video content property in October with 161
million unique viewers and reached a record high of 20.9 billion videos
viewed.
Facebook.com ranked second with 59.8 million viewers, followed by
VEVO with 57 million, Microsoft sites with 49.1 million and Viacom
Digital with 48.2 million.
More than 42 billion videos were viewed during the month, with the
average viewer watching a record 21.1 hours. Google sites demonstrated
the highest engagement with 7.1 hours per viewer.
The October 2011 YouTube partner data revealed that video music
channels Vevo (54.2 million viewers) and Warner Music (30.4 million
viewers) maintained the top two positions.
Gaming channel Machinima ranked third with 17.7 million viewers,
followed by Schmooru with 9.9 million, Maker Studios with 9.4 million
and Demand Media with 7.4 million.
Within the top 10 partners, Machinima demonstrated the highest
engagement with 65.1 minutes per viewer on average, while accounting for
the second highest number of videos viewed (277 million) after VEVO.
Other notable findings from October 2011 include: the duration of the
average online content video was 5.5 minutes, while the average online
video ad was 0.4 minutes. Video ads accounted for 14.9 percent of all
videos viewed and 1.4 percent of all minutes spent viewing video online.
Source is
http://www.broadbandtvnews.com/2011/11/28/us-online-video-viewing-hits-all-time-high/
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